The design concept is complemented by a new, single-tile logo - marking a significant change in the branding of the 52-year-old company. Nearly a dozen of these concept stores have been built throughout the U.S., from Las Vegas, Nev., to Gulfport, Miss., so far this year. Some stores may feature a number of "grab and go" items, from salads and milk to cookies and mini dessert parfaits, in-store dining, and big screen televisions. The stores will also feature chalk boards to allow customers to express their creativity or to leave feedback for the store team members. Some features include a comfortable lobby, open-area viewing of the food preparation process, including a step platform for children to see the action, and the ability to order from a kiosk and track carryout orders electronically. Domino's Pizza (NYSE:DPZ) today announced plans to bring the art and skill of pizza-making front and center with the release of its new 'Pizza Theater' store design.Īfter years of development and concept testing, the Domino's Pizza store of the future will have its pizza-making artists on display as they hand-toss (emphasis on the "toss"!) fresh dough and custom-make customers' orders.ĭepending on square footage availability, the new store design allows flexibility for a number of features otherwise unheard of when it comes to the "traditional" Domino's Pizza store. 14, 2012 /PRNewswire via COMTEX/ - The recognized world leader in pizza delivery continues its image makeover and focus on self-improvement.
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PDF Version Food preparation on display in new 'Pizza Theater'ĪNN ARBOR, Mich., Aug.
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